Quantitative models for studying consumer choice behavior and strategic behavior of firms; Competition between firms, especially in the consumer goods industry; Advertising and pricing
Since April 2018, Daniel Klapper is the Dean of the School of Business and Economics at Humboldt University Berlin. He is also member of the Academic Senate and the Academic Council of Humboldt University, head of the Budget Commission of Humboldt University and member of the Tenure Board at Humboldt University (among many other commissions). Daniel Klapper has the chair of marketing at the School of Business and Economics at Humboldt University Berlin. Before becoming part of the School of Business and Economics, he was a professor at Goethe University Frankfurt and at the Institute of Business Administration at Christian-Albrechts-University Kiel. He also worked as a research assistant at Humboldt-University Berlin and Bielefeld University. His research focuses on quantitative models for studying consumer choice behavior and strategic behavior of firms, competition between firms, and advertising and pricing. His papers have been published in journals such as Marketing ZFP, Journal of Marketing Research, Marketing Science, Review of Managerial Science, Quantitative Marketing and Economics, International Journal of Marketing and Research and others.